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Privacy Notice

WHIRLPOOL CORPORATION

Privacy Statement to Our Customers in the United States

Updated September 30, 2019

Whirlpool Corporation and Whirlpool Canada LP, and Whirlpool’s brands, which include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®, Estate®, EveryDrop®,Swash®, Inglis®, Affresh®, and Speed Queen™(Canada only) (together “Whirlpool”, “we” or “us”), values your trust, and if we collect or use information about you, we will do so in a manner consistent with this Privacy Notice. This Privacy Notice describes how Whirlpool will collect, use, and share Personal Information (as defined below) and applies to customers in the United States and Canada. Certain specialized services offered by Whirlpool, such as the Whirlpool Smart Appliance Mobile Apps And Services, have their own websites and are governed instead by their own privacy notices that can be viewed on those websites.

By using a website operated by us which displays this Privacy Notice (a “Website”), you are agreeing to the collection, use, and disclosure of your information as described in this Privacy Notice. We offer you choices about the use of your Personal Information, as described in the “Your Rights: Choice and Access” section below.

Summary of Key Provisions:

INFORMATION WE COLLECT  INCLUDING OUR USE OF TRACKING TECHNOLOGIES:

Your contact information, your payment and billing information, your Whirlpool account information, including your preferences, and your product and ownership information.  We also collect your IP address, the type of browser and operating system you use; and other information about your use of our Websites.  We or our third party vendors may use cookies and other tracking technologies to recognize you when you visit our Websites.  You can delete these cookies using your browser’s help file.

HOW WE USE INFORMATION:

We use your information to: confirm and fulfill your order, provide customer service – including product maintenance and troubleshooting, and to send you marketing communications.

Data Sharing:

We may share your Personal Information with our affiliates and service providers, and as required by law, to enforce our rights, or in connection with a business transfer.  We will share your Personal Information with third party advertising partners only with your consent.

Interest-Based Advertising:

We use cookies and other technologies to recognize you on third party websites so that we can display targeted ads and other content that is tailored to your interests.  We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA).  You can opt-out by visiting http://www.aboutads.info/choices/ [(for U.S. residents) or Digital Advertising Alliance of Canada (DAAC) website by visiting https://youradchoices.ca/en/tools (for Canadian residents)].

Your Rights: Choice and Access:

You may ask us not to share your information with third parties for marketing purposes and may opt-out of receiving marketing messages from us by contacting our Privacy Office or by using the unsubscribe link in our emails.  You may correct your information or delete your account using the My Account/Owner center page on the Website.

Data Security:

We take reasonable steps to protect your information, but please be aware that no transmission of information over the Internet is 100% secure.

THIRD PARTY SERVICES:

Our Websites may contain links to websites owned by other companies.  We recommend that you carefully review the privacy notice of each website you visit.

USE BY CHILDREN:

Our Websites are not directed to children under the age of 13.

EU-U.S. PRIVACY SHIELD AND SWISS-U.S. PRIVACY SHIELD:

Whirlpool complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

UPDATES TO THIS PRIVACY NOTICE:

Please review the “Last Updated” legend at the top of this page to determine when this Notice was last revised.

Contact us:

whirlpool_privacy@whirlpool.com or Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 2533, Benton Harbor, MI 49022 U.S.A.

I. Information we collect including our use of tracking technologies

Your contact information, your payment and billing information, your Whirlpool account information, including your preferences, and your product and ownership information. We also collect your IP address, the type of browser and operating system you use; and other information about your use of our Websites. We or our third party vendors may use cookies and other tracking technologies to recognize you when you visit our Websites. You can delete these cookies using your browser’s help file.

II. How We Use Information

III. Data Sharing

IV. Interest-Based Advertising

V. Your Rights: Choice & Access

VI. Data Security

VII. Third Party Services

VIII. Use By Children

IX. EU-U.S. Privacy Shield And Swiss-U.S. Privacy Shield

X. Updates to This Privacy Notice

XI. Contact Us