Privacy Statement to Our Customers in the United States and Canada
Effective Date: January 1, 2020
Whirlpool Corporation, Whirlpool Canada LP, and their brands, which include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®, Estate®, Yummly®, EveryDrop®, Swash®, Inglis®, Affresh®, and Speed Queen™ (Canada only) (together “Whirlpool”, “we” or “us”), values your trust. This Privacy Notice describes how Whirlpool will collect, use, and share Personal Information (defined below) in locations where this notice is posted, including on websites and apps (each, a “Website” or “App”), as well as our smart appliances that connect to the Internet through the Apps using Whirlpool’s cloud-based services (“Smart Appliances”). By using a Website, App, or Smart Appliance (each, a “Service”), you acknowledge the collection, use, and disclosure of your information as described in this Privacy Notice. Some of our other services or offerings may be governed by their own privacy notices, which we share with you through those services or offerings. This Privacy Notice is not a contract and does not create any legal rights or obligations.
I. Information we collect including our use of tracking technologies
II. How We Use Information
We use your information for our business purposes. For example, we use your information to operate and improve our products and services, understand your interests, respond to your requests or questions, confirm and fulfill your order, provide customer service, provide product maintenance and troubleshooting, verify your requests, manage security and prevent fraud or criminal activity, send you marketing communications, and for other purposes we may notify you of from time to time.
III. Data Sharing
We may share your Personal Information with our affiliates, our service providers, our business and marketing partners, to comply with laws, to protect ourselves or enforce our rights, in connection with a business transfer, or in other situations where we provide you with notice. Cookies and tracking technologies are used on our Services, which allows us, advertising networks, social media companies, and other providers to place or display ads relevant to you on our Services, as well as on other websites, apps, services, or devices you may use. Otherwise, we will only share Personal Information with unaffiliated parties for their direct marketing purposes with your consent.
IV. Interest-Based Advertising
V. Your Rights: Choice & Access
You may opt-out of receiving marketing messages from us by contacting our Privacy Office or by using the unsubscribe link in our emails. You may correct your information or delete your account using the account settings on this Website or App.
If you are a California resident, you have the right to request access to certain information we collected about you, request deletion of your Personal Information (subject to certain exceptions), and request to opt-out of the “sale” (as defined under California law) of your Personal Information.
VI. Data Security
We take reasonable steps to protect your information, but please be aware that no transmission of information over the Internet is 100% secure.
VII. SERVICES FROM OTHER PARTIES
Our Services may contain links to websites or apps owned by other companies. We recommend that you carefully review their privacy notices.
VIII. Use By Children
Our Services are not directed to children under the age of 18.
IX. EU-U.S. Privacy Shield And Swiss-U.S. Privacy Shield
Whirlpool complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
X. Updates to This Privacy Notice
Please review the “Effective Date” at the top of this page to determine when this Notice was last revised.
XI. Contact Us
You may contact us by email at email@example.com, or by mail at Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 2533, Benton Harbor, MI 49022 U.S.A. You may also contact us using the toll free number or web form available on the Contact Us page of our websites.