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Privacy Notice – United States and Canada

For our customers in the United States and Canada

Effective Date: December 4, 2020

Whirlpool Corporation, Whirlpool Canada LP, and their brands, which include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®, Estate®, EveryDrop®, Swash®, Inglis®, Affresh®, and Speed Queen™ (Canada only) (together “Whirlpool”, “we” or “us”), values your trust. This Privacy Notice describes how Whirlpool will collect, use, and share Personal Information (defined below) in locations where this notice is posted, including on websites and apps (each, a “Website” or “App”), as well as our smart appliances that connect to the Internet through the Apps using Whirlpool’s cloud-based services (“Smart Appliances”). By using a Website, App, or Smart Appliance (each, a “Service”), you acknowledge the collection, use, and disclosure of your information as described in this Privacy Notice. Some of our other services or offerings may be governed by their own privacy notices, which we share with you through those services or offerings. This Privacy Notice is not a contract and does not create any legal rights or obligations. Please note that Yummly®, part of the Whirlpool family of brands, maintains a separate privacy notice, available to Yummly users at www.yummly.com/privacy. If you are a California resident, see the section “California Residents: Your California Privacy Rights” for information provided pursuant to the California Consumer Privacy Act.

Summary of Key Provisions:


We collect information you provide to us directly and also collect information about your activities when you use our Services. We may also receive information about you from other parties. For example, we may collect your contact information, payment and billing information, Whirlpool account information, preferences, purchase history, location, and product and ownership information. We may also collect your IP address, Smart Appliance ID, the type of browser and operating system you use, your navigation through our Services, and other information about your use of our Services. We may also collect images, audio, and video you submit or allow the Smart Appliances or Apps to capture. We, our vendors, and other parties may use cookies and other tracking technologies to recognize you when you visit our Websites.


We use your information for our business purposes. For example, we use your information to operate and improve our products and services, understand your interests, respond to your requests or questions, confirm and fulfill your order, provide customer service, provide product maintenance and troubleshooting, verify your requests, manage security and prevent fraud or criminal activity, send you marketing communications, and for other purposes we may notify you of from time to time.


We may share your Personal Information with our affiliates, our service providers, our business and marketing partners, to comply with laws, to protect ourselves or enforce our rights, in connection with a business transfer, or in other situations where we provide you with notice. Cookies and tracking technologies are used on our Services, which allows us, advertising networks, social media companies, and others to place or display ads relevant to you on our Services, as well as on other websites, apps, services, or devices you may use. We may also share your Personal Information with companies that market or provide products and services for our brands (such as, for example, service plans and warranties), unless you opt out from our marketing communications or, in Canada or where otherwise required by law, unless you have consented. Otherwise, we will not share Personal Information with unaffiliated parties for their direct marketing purposes unless you have consented.


We use cookies and other technologies to recognize you on unaffiliated party websites so that we can display targeted ads and other content that is tailored to your interests. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You can opt-out of interest-based advertising by visiting http://www.aboutads.info/choices/ (U.S. residents) or https://youradchoices.ca/en/tools (Canadian residents). Our Websites may also allow you to manage certain cookie preferences.


You may opt-out of receiving marketing messages from us by contacting our Privacy Office or by using the unsubscribe link in our emails. You may correct your information or delete your account using the account settings on this Website or App, or (if not available) by emailing our Privacy Office using the Contact Information below.

If you are a California resident, you have the right to request access to certain information we collected about you, request deletion of your Personal Information (subject to certain exceptions), and request to opt-out of the “sale” (as defined under California law) of your Personal Information.


We take reasonable steps to protect your information, but please be aware that no transmission of information over the Internet is 100% secure.


Our Services may contain links to websites or apps owned by other companies. We recommend that you carefully review their privacy notices.


Our Services are not directed to children under the age of 18.


Please review the “Effective Date” at the top of this page to determine when this Notice was last revised.


You may contact us by email at whirlpool_privacy@whirlpool.com, or by mail at Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 2533, Benton Harbor, MI 49022 U.S.A. You may also contact us using the toll free number or web form available on the Contact Us page of our websites.